"With my background in fashion design and being a mad vintage frock collector and lover, I felt the ethos of the original Frocktober fundraising campaign really resonated with me and my passions."
Alexandra is a freelance illustrator specialising in fashion, botanicals, and childhood, each piece crafted with her signature whimsical, feminine flourish. Having worked as a Fashion Designer both locally and abroad throughout her 20's Alexandra decided a career seachange was in order after the welcoming her first child, and so working the delicate balancing act of new Motherhood and creative pursuits she returned to her number one love, drawing.
Alexandra is a passionate advocate for the power of the sisterhood. As the backbone of the family, juggling busy lives, work, and motherhood, she is committed to placing Australian women’s health in the spotlight. Combining her life’s loves of fashion, illustration, and a dedication to
improving the future of women, Alexandra is a proud Ambassador for the Ovarian Cancer Research Foundation, and the artist behind the Frocktober illustrations.
"When I'm creating the Frocktober Ladies I think, who are these gals? What are their interests? Are they a tea or coffee drinker? Morning bird or night owl? Do they like chocolate as much as I do or are they more successful at living a healthy lifestyle?! I try to picture how each character lives and then imagine what it is that makes them feel good about themselves. Do they have fabulous hair? Do swishy skirts and cinched waists make them go 'ooohh!' Or is it a polished, elegant tailored look they covert? And truth be told there's a little bit of me in every one of them!"
"With my background in fashion design and being a mad vintage frock collector and lover, I felt the ethos of the original Frocktober fundraising campaign really resonated with me and my passions. Since becoming a mother, I am now all too aware of how precious this life is and how tragic it is when we lose someone special to us because of a disease that had there been an early detection test could have prevented such a loss. Every year the dedicated OCRF team bring the Frocktober campaign to new heights of awareness and I am honoured to be able to be a part of it."
Alex's Tips for Fabulous Frockers!
- Anyone out there have a deep wardrobe choc full of frocker delights?! Now's the time to show it off, a new dress every day for the month of October, no repeats! Or how about the opposite? Take one dress and get your family and friends to sponsor you to wear it rain, hail or shine for everyday for the month of October, no outfit changes!
- What about hosting a frock swap high tea at your home or workplace, everyone pays an entry fee and brings a dress or two to swap with a friend, hey presto, new wardrobe! Or do you already have a fabulous wardrobe? Perhaps you could hire your dresses out to your family and friends for the month of October with all money collected going to the OCRF, it's spring time, lots of weddings in October and you know what that means, lots of outfits required!
- How about a frock auction at your workplace, everyone brings in a dress or two, (men can get involved here too, am sure their partners or family would be happy to donate a few pieces from their wardrobe) and every item is auctioned off, perhaps your employer could agree to match the total raised, doubling the donation!